Disney+ to Launch Vertical Videos, Making Daily Engagement Easier for Users
Disney+ will be introducing vertical videos to its service in the US this year, aiming to attract viewers to engage with the app on a daily basis. By integrating this format into various types of content, including original short-form programming, the platform hopes to cater to Gen Z and Gen Alpha users who prefer shorter, more digestible content on their mobile devices. This move is part of Disney’s strategy to create a more personalized and engaging experience for users, encouraging them to explore and watch more of the service’s programming.
