Luke Littler trademarks his face to combat AI fakes after defeating Gerwyn Price in dramatic showdown
Teenage darts prodigy Luke Littler has taken a bold step by trademarking his face to prevent the unauthorized use of his image by AI-generated products. The move comes after Littler’s impressive victory over Gerwyn Price, solidifying his status as a rising star in the sport. This decision not only protects Littler’s brand but also marks a significant moment in the world of darts, showcasing the increasing importance of intellectual property rights in athletic competition.
