Netflix Acquires Game Avatar Maker Ready Player Me
Netflix has acquired Estonian startup Ready Player Me, known for its ‘cross-game avatar tech’ allowing players to carry their digital personas across different games. The acquisition is part of Netflix’s new games strategy, emphasizing approachable multiplayer titles and adaptations of its IP. Ready Player Me’s team will join Netflix, with the startup’s AI-driven avatar system potentially being integrated into Netflix’s games in the future.
